The Shoise Initiative, pushing

The Shoise Initiative is a young Swedish brand specialized in women’s footwear and experimental accessories, made by hand with organic or recycled materials.

Founded by designers Petra Högström and Matilda Maroti, who met at the Swedish School of Textiles, in the Univerity of Borås, the objective of The Shoise Initiative can be summed up in three words: pushing the boundaries.

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